Booth 2765

Everwell Health will showcase its portfolio of functional ingredients at SupplySide Global with a focus on cellular function.

Highlights will include VitaliG, the new brand identity and positioning for GG-Gold, developed to more clearly communicate the ingredient’s potential to support healthy cellular function, vitality, and healthy aging. VitaliG provides a concentrated source of geranylgeraniol (GG), a naturally occurring compound extracted from the annatto plant. It may help support healthy cellular function, cellular signaling, and communication, and exploratory research suggests it may also help maintain healthy testosterone levels in men with low testosterone.

“As consumers continue adopting a proactive approach to vitality and longevity and shift their focus from extending lifespan to improving healthspan, our ingredient, VitaliG, provides brands with an opportunity to meet the rising demand for supplements that support these priorities at the cellular level,” said Jordan Miller, chief marketing officer. “Consumers want to live healthier, more active lives for longer, and supplements, including those that help to promote healthy cellular function, can play an instrumental role in supporting those wellness goals. Our company is committed to staying at the forefront of the industry, providing brands with the ingredients and expertise they need to formulate products that answer what’s next in the wellness market. At SupplySide Global, we are excited to share how our diverse Ingredients for Life portfolio can translate into forward-thinking products that empower people at any life stage to look, feel, and perform their best.”

Visitors can try a variety of product concepts including:

•               Serenity Chews made with EverZen, a mellow mocha-flavored soft chew designed for mood support. EverZen is clinically shown to promote a positive mood, help with occasional anxiety, and support a healthy stress response.

•               Sparkling Strength Protein Drink made with MyoVera, a muscle and strength optimizer that helps the body use protein efficiently, can help protein RTDs stand out in a crowded market with added muscle health benefits.

•               Focus Fuel Cognitive Wellness Drink made with nooLVL Soluble, a lemon iced tea-flavored cognitive beverage formulation with nooLVL Soluble that uses Everwell’s Cryopure technology, making it possible to deliver a clinically backed dose of the ingredient in a ready-to-drink format. nooLVL is clinically studied to enhance cognitive performance in as little as 15 minutes.

•               Nitro Energy Drink made with Nitrosigine Soluble, delivering caffeine-free energy without the jitters. The non-stimulant energy drink formula features Nitrosigine Soluble, which is also produced with Cryopure technology for improved solubility. Nitrosigine enhnaces nitric oxide production to help support wellness benefits including physical performance, sexual vitality, cognition, and cardiovascular health.

The Everwell Health booth will also be offering a wellness smoothie bar featuring a different functional ingredient each day in delicious fruit smoothies. Smoothies will highlight EverZen for mood and stress, Lustriva for beauty from within, and Chromax for metabolic health and craving support.

“From mood and stress support to weight management, muscle health, cognitive performance, and more, our ingredient portfolio supports the diverse health and wellness priorities that matter most to consumers today,” said Miller. “By partnering with Everwell Health, brands can bring meaningful, science-backed innovation to consumers and create products that can make a real difference and contribute to a life well lived.”